
Girl Guides
Girl Guides
Client: MATTA
Commissioned by sport and lifestyle agency MATTA, our brief for Girlguiding was to support the organisation’s brand refresh. With over a century of creating empowering experiences for girls, Girlguiding wanted to challenge outdated perceptions and modernise its image. The aim was to reach more girls and volunteers, and our role was to capture natural and authentic imagery that celebrated inclusivity, confidence, and the opportunities provided by Girlguiding.