Always Wear Red

Always Wear Red is a British brand creating bold, limited-edition knitwear designed to empower and embolden. For this studio shoot, the brief was to capture the confidence, character, and craftsmanship of the brand, reflecting the rich materials - Merino wool and Scottish cashmere - and the impact of Always Wear Red’s signature palette. The photography was to feel quietly powerful and stylish but unfussy. With a focus on natural light, texture, and attitude, the shoot tells a visual story of individuality, and slow, purposeful design made to be worn.